With independent App stores being launched by every mobile phone manufacturer, Sony Ericsson has planned to enter the competition, too. The mobile giant is launching an online store for mobile applications called PlayNow Arena. Announcement has been made by the company.

SE is going to team up with the independent free mobile application store GetJar. This website offers free downloads for handsets and mobile operating devices. Due to this partnership, SE will be enabled to provide 45000 applications from the very beginning for mobile phones. Premium apps for SE users will also be provided. Regarding 3rd party apps, the process of submission will be more streamlined in order to simplify it.

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