Sony Ericsson is not satisfied only to be a sponsor of the WTA Tour and thinking about something even better like official mobile phone sponsor for the 2010 FIFA World Cup.

So, we can say that the Sony Ericsson lovers will soon buy branded phone with tons of football-related madness (may be even with pre-loaded World Cup song on every handset.)
It is also possible that some other football-related content in the form of highlights packages to download will also be included in the handset to attract more and more soccer-crazy customers.Lennard Hoornik, who is Sony Ericsson’s vice president and head of global marketing said in this connection: “Everyone knows that the 2010 FIFA World Cup is one the leading sporting events in the world and it will be watched by millions of fans all around the globe. We are going to focus on these fans while showing our engagement in the great game of soccer. We will get even closer to the game using our relationship with FIFA and our handsets as well and hopefully it cooperation will make the event a memorable one.”
“The soccer lovers will definitely enjoy our handsets to capture and share their rich football experiences.” Hoornik added.













































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