Most of the companies don’t respond online queries, a survey suggests

If you are waiting for reply to your online query, you may have to wait for an endless time as according to a survey conducted by Australian researchers, almost 60 percent of large businesses don’t reply to customer’s online queries.

Nearly 460 simulated information requests (e-mail /post) were sent by sales consultancy Strike Force Sales to various Australian organizations that had the staff of at least 100 members.

The researchers found that almost 59 percent of these companies didn’t reply even after more than a week and those who responded, they took nearly one-and-a-half days to reply. Darren Cox, the operation manger of the firm, stated.

The most of companies that didn’t respond were of construction and retail, the survey found.

“Most of these businesses say ‘you can contact us’ but they don’t reckon it essential to reply if they are contacted” Cox adds.

The survey shows that only 50 percent of the businesses that sent a computerized e-mail reply to online customer inquires followed it up an original e-mail.

And almost seven percent of companies replied via a phone call to a customer who showed interest in their product online and they took the time of three days for it.

“We believe that the Internet has brought a revolution in a large number of business and we have to spend little on advertising and generating sales with the help of it and still some companies are ignoring e-mail enquires, we can call it nothing but sheer negligence,” said Cox.

“One reason of this negligence may be that these businesses receive a lot of spam and none likes to sit and go through everything.”

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