There are certain common beliefs which try to distinguish between the motivating factors determining the attraction quotient in a man and a woman. The two common factors among them are attractive looks and earning power. The tradition belief says that women are primarily attracted with earning power of a man and a man is motivated by good looks of a woman. These two factors still hold well in the modern society too.A recent study compiled by two Northwestern University psychologists however suggests that the gender differentiation however doesn’t play a very prominent role in getting motivated by the two factors of attraction and earning power. In reality both men and women are equally inspired by either the good looks or the earning potential of his or her partner.

The study “Sex Differences in Mate Preferences Revisited: Do People Know What They Initially Desire in a Romantic Partner?” was conducted by Paul Eastwick, a graduate student in psychology in the ‘Weinberg School of Arts and Sciences’ and Eli Finkel, assistant professor of psychology at Northwestern.

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