The company is one of the leading sellers of greeting cards, gifts, soft toys, photo albums and frames, stationary, and more. It is based in India. It has around 2000 outlets and franchisees, called Archies Galleries that has spread to 120 cities in 6 countries. The company was first set up by Anil Moolchandani in the year 1979. The popularity of e-cards leads to starting of an archiesonline.com in the year 2000.