In an attempt to decode the social networking business prospects and to device the successful strategies for deriving advantages from the social media marketing, Bill Drummy, founder and CEO of the Heartbeat Digital presented his concept at “The Conference on Marketing” that was held last week.

The conference was sponsored by the “institute for International Research”. Several writers of repute and social commenter’s of high acceptance were also attending this conference. Eminent personalities of these included Malcom Gladwell, the author of ‘Blink’ and ‘The tipping point’, Seth Godin who wrote “the Purple Cow’ and “Permission Marketing’, Arianna Huffington who is a renowned political pundit and also the founder of ‘Huffington Post’ blog. Chief marketing officers of several major companies, corporations, and organization including GE, Kodak, and IBM were also among the attendees.

Read the rest of this entry